Twitter is a conversation tool that uses 140 character messaging and individual social networks to keep what each Twitter user considers important in their Twitter feed. So far, it isn’t a tool to manage and follow conversations, so there are many tools and applications that have been developed to track Tweets and Retweets. However, outside of tracking your own Tweets and identifying trending conversations that individuals have chosen to follow, none of the Twitter tools and discussion ask the big “elephant in the room” question:
“Why is tracking Twitter conversations important”?
Think “Ebola” and the flood of information and misinformation flowing.
John Swain, a Datassist data scientist, has developed a process focusing on the Ebola crisis that answers this question. He provides analytic tools and approaches to making the Ebola conversation more productive. His process identifying influencers, both positive and negative, in the Ebola conversation, is critical in supporting positive management of the Ebola crisis by the global health care industry, non-profits and NGOs, politicians, and news journalists. Swain shows how to: determine whom to listen to, identify low or negative value Tweets in order to counter distribution, and to predict the value of relevant Twitter topics. You can read and share his first in this series of Ebola articles now.
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